BRAND STORYTELLING

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Position your brand’s story in front of the Daily Tar Heel’s dedicated audience with a feature profile from one of our writers.

Content Marketing

Our writers can help you build a world of content to support your brand and its unique story, including blogs and white papers. 

Email Marketing

Create regular touchpoints with your audience and foster brand loyalty with expertly-crafted email content delivered to their inbox. 

Copywriting

Advertisements, social media captions, website copy, our writers are ready and able to tackle any project you have that needs strong storytelling.

Featured Projects

Case Study: The Helium Agency

Case Study: The Helium Agency

By Lilly Behbehani    Helium Agency Background Helium Agency is a Durham-based full-service sports marketing agency specializing in content strategy, custom publishing, digital marketing and advertising solutions. Helium Agency helps its customers build...

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Case Study: WCHL Chapelboro

Case Study: WCHL Chapelboro

By Elizabeth Efird    Business Background  WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas. For more than 60 years, WCHL has been one of Orange County’s go-to sources for local news, Tar Heel talk...

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Case Study: Forever & Company Phase I

Case Study: Forever & Company Phase I

BUSINESS BACKGROUND Forever & Company is a wedding professional company based out of Raleigh that specializes in wedding shows.    By showcasing desserts, catering, venues, DJs, wedding attire, photographers and more, Forever & Company connects engaged...

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Case Study: Career Accelerator Program

Case Study: Career Accelerator Program

By: Jack O’Grady The Client The Career Accelerator Program (CAP) is a revolutionary partnership between Alamance Community College (ACC), the Alamance Chamber of Commerce and local Alamance County businesses, designed to further the careers of talented students. ...

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WCHL: Pho Happiness

WCHL: Pho Happiness Raised in Vietnam, Andy Hoang, the owner and operator of Franklin Street’s Pho Happiness, immigrated to California in his late teens with his mother. Growing up, he had always dreamed of owning a restaurant where he could expose people to the...

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WCHL: Tonya’s Cookies

WCHL: Tonya's Cookies After several attempts to make a cookie that tasted like her grandmother’s pecan pie, Tonya Council was about to throw out another batch of cookies when her mom stopped her. You’ve got something, her mom told her after trying a cookie. Council is...

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WCHL: Market and Moss

WCHL: Market and Moss Annie Johnston’s first job was as a server at Pazzo in Southern Village when she was in high school. Fifteen years later, Johnston has come a long way – she just celebrated the grand opening of her own restaurant, Market and Moss, in Pazzo’s...

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WCHL: Carlisle & Linny Vintage Jewelry

WCHL: Carlisle & Linny Vintage Jewelry Photo by Lindsley Bowen When she was younger, Lindsley Bowen would accompany her parents when they went shopping for antiques. Bowen was the only one of four children who enjoyed these trips. “I would pick up jewelry and...

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WCHL: Brandwein’s Bagels

WCHL: Brandwein's Bagels With a slightly crispy outside and a chewy airy inside, the boiled and baked bagels at Brandwein’s Bagels have the authenticity of a New York-style bagel. Born and raised in New York, Alex Brandwein, the owner of Brandwein’s Bagels, located at...

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WCHL: Andi Sobbe Pottery

WCHL: Andi Sobbe Pottery Andi Sobbe has been a potter since her days as a Girl Scout. Despite taking a 25-year pottery hiatus to raise a family and work as a fundraiser for UNC-Chapel Hill, Sobbe, who is based in Chatham County, N.C., has devoted the majority of her...

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