What are GIFs, and how can they help build your brand?

What are GIFs, and how can they help build your brand?

A GIF is a graphical interchange format, a series of different image frames that look like a short animation or video. On websites, GIFs can take up space to embed and render, as they are often detailed and loop continuously.  The GIFs that you create can be used by...

Tips for Video-Based Content

Tips for Video-Based Content

https://unsplash.com/photos/peLs78VbU50 By: Matilda Marshall Every year, people are spending an increasing amount of time online.The problem for advertisers now is that the market is already saturated with hundreds of thousands of online ads. So how do brands stand...

Using Free Stock Images to Promote Your Business

Using Free Stock Images to Promote Your Business

Photo by Gabrielle Henderson on Unsplash Using Free Stock Images to Promote Your Business By: JoJo Yang A picture is worth a thousand words.  Using the right image on your blog or social media post can help establish your brand, draw in more people and...

What Should I Put on My Business’s Website?

What Should I Put on My Business’s Website?

Photo by Tranmautritam from Pexels What Should I Put on My Business’s Website? By: Collin Pruitt Building a business website is a simple task that can elevate your business’ engagement and generate new customers.  Butwhile business websites are a great way to...

How to give your brand a personality

How to give your brand a personality

Photo by Jordan Whitfield on Unsplash How to give your brand a personality Carefree, thoughtful, sophisticated, outdoorsy, trendy. If your mind went to people you know who embody these characteristics, think again. All of these words can easily describe brands that...

How brands are using Twitter to engage audiences

How brands are using Twitter to engage audiences

Photo from https://www.pexels.com/photo/coffee-smartphone-twitter-application-58639/  How brands are using Twitter to engage audiences By Jordyn Burrell In recent years, Twitter has grown to be the sixth-largest social media network worldwide. With more than 192...

Top tips for an engaging video

Image from iStock.com Top tips for an engaging video By Lucas Pruitt A common misconception is that promotional videos have to be difficult and costly. Fortunately, new technology has made it possible for nearly any business to create high quality, engaging videos...