Strengthen your Business by Defining your “Why”

Strengthen your Business by Defining your “Why”

The most successful businesses have a defined “Why.” “Why” doesn’t mean making a profit or gaining exposure. Instead, it’s a purpose, belief or cause that is the life force of your company.    In 2010, Simon Sinek presented the Golden Circle model in his viral...

How to Successfully Market your Brand on Instagram

How to Successfully Market your Brand on Instagram

By Ashley Sipe In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Instagram provides businesses with a platform to attract...

How to Transform your Brand and Become Competitive

How to Transform your Brand and Become Competitive

By Jack O'Grady A brand can be much more than an identity for your business; it can be a key difference-maker that sets you apart from the crowd. Brands that go that extra mile are competitive brands, and a lot goes into putting one together.    A competitive...

How to Strategically Plan Social Media Content

How to Strategically Plan Social Media Content

By Kennedy Rushing Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers.    But, if you want to be...

The Importance of Social Listening

The Importance of Social Listening

By Sarah Malone Being a good listener is an important part of any relationship, including the relationship between a brand and its audiences. In particular, social listening is a critical step in the branding process.    Social listening is achieved when...

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising Graphic by Nia Freeman By Lauren LaTulippe With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but...

Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study

Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball. ...