How to Develop a Strong Brand

How to Develop a Strong Brand

How to Develop a Strong Brand by Ashley Sipe Illustration by Gabi Allen Having a strong brand is essential for any successful business. Branding can include a few different things, such as how your business is perceived by customers, how your business differentiates...
What Makes a Brand Successful?

What Makes a Brand Successful?

What Makes a Brand Successful? by Abby Pallant Illustration by Abby Pallant A brand is a connection. A trusting relationship between the audience and provider. Brands that make people feel a strong, positive emotional connection are going to gain loyal consumers in...
Alumni Spotlight: Samantha Hopper

Alumni Spotlight: Samantha Hopper

Alumni Spotlight: Samantha Hopper Samantha Hopper, a 2022 UNC alumni, began working at the Brand Studio when she was a sophomore, in January of 2020. During her time, she worked on the Campaigns team, eventually becoming the Campaigns Team Lead. In this role, Samantha...
Building a Successful Site: SEO

Building a Successful Site: SEO

Building a Successful Site: Software for SEO Enhancements Illustration by Rishabh Vemuri by Rishabh Vemuri What is Search Engine Optimization? Search Engine Optimization, commonly referred to as SEO, is the practice by which web creators increase the prevalence of...