Content Marketing Ideas

Content Marketing Ideas

Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies. In this modern world where everything is constantly changing, traditional marketing is slowly losing its...
Alumni Spotlight: Sarah Campbell

Alumni Spotlight: Sarah Campbell

Alumni Spotlight: Sarah Campbell by Lacy McKee Sarah Campbell came into UNC-Chapel Hill as a biology major on the pre-med track. The track she’s on now? The race track. As an account executive of brand marketing for NASCAR, Campbell works in the fast lane to...
Make Your Website Stand Out

Make Your Website Stand Out

Make Your Website Stand Out by Daniyah Khan Illustration by Sophia Alem In our heavily digitalized world, a website is one of the most important components to truly selling your brand. While social media can be used to hook a potential customer in, a successful...
Influencer Marketing

Influencer Marketing

Influencer Marketing by Haley Watkins Illustration by Haley Watkins The world of social media marketing is ever expanding. More companies than ever are utilizing different social media platforms to advertise and get their brand in front of users that might not...